Animation Content & Onboarding Guide for Trezor.io/start

Objective: Craft a smooth, animated onboarding experience for Trezor.io/start that educates, reassures, and inspires confidence in new crypto users. The animation should communicate trust, transparency, and simplicity — three pillars of the Trezor brand.

1. Vision & Animation Philosophy

Trezor believes that ownership equals empowerment. The animation must visualize that idea — showing digital coins transforming into secure assets within the Trezor hardware wallet. The tone is calm, technical yet friendly. Each motion should have purpose, gently guiding users through their first secure crypto experience.

Visual rhythm: fluid transitions, soft cubic easing, subtle 3D parallax, and interactive glow accents representing encryption and protection.

2. Hero Animation (20–25 seconds)

Scene 1 – Introduction (0–4s)

Visual: A digital world of floating coins and wallets. As narration begins, coins swirl into the Trezor logo, forming a solid, shield-like figure.

Copy: “Welcome to Trezor. The safest way to protect your crypto.”

Motion: Fade-in with upward drift; the Trezor logo locks into place with a satisfying “click.”

Sound cue: Soft metallic chime + subtle ambient hum for security tone.

Scene 2 – The Problem (4–8s)

Visual: A glowing wallet on a laptop screen flickers as warning signs (⚠️) appear. Then the Trezor device drops down, absorbing the chaos, calming the environment.

Copy: “Online wallets are vulnerable. Keep control with your Trezor.”

Motion: Flickering screen effect → dissolve into stable, solid frame around the Trezor device.

Scene 3 – Setup Steps (8–17s)

Visual: The screen divides into three animated panels illustrating the onboarding process:

Step 1: Connect your Trezor to your computer.
Step 2: Install Trezor Suite — animated download icon turns into an open dashboard.
Step 3: Create a PIN and write down your recovery seed.

Motion: Each step appears with a slide-in + glow pulse effect (0.15s stagger).

VO: “Connect. Install. Protect. It’s that simple.”

Scene 4 – Trust & Features (17–22s)

Visual: Floating icons orbit around the Trezor device: Open-source firmware, PIN security, Recovery seed, Verified transactions.

Copy: “Trezor keeps your private keys offline and your assets safe.”

Motion: Icons rotate smoothly in a circular orbit, synced to background beat.

Scene 5 – CTA (22–25s)

Visual: The screen transitions to the official Trezor Suite interface. A bright button slides in: “Get Started Securely”.

Motion: CTA button performs a heartbeat pulse loop (scale 1 → 1.05 → 1).

VO: “Start now — your keys, your crypto, your Trezor.”

3. Interactive Micro-Animations (In-page)

Hover Device Glow: On hover, the Trezor icon emits a soft green glow and tooltip text: “Hardware-level protection.”
PIN Input Ripple: Each keypress triggers a ripple animation (expanding circle from center, fading after 0.4s).
Recovery Seed Reveal: Words fade in one by one (40ms intervals) with a soft scroll effect. A lock icon animates open once all words are displayed.
Secure Connection Animation: USB cable animation draws from laptop to Trezor, color pulse confirming connection success.

4. Text & Copy for Animation

Primary headline: “Your crypto, your control.”

Subheadlines used in animations:

“Welcome to Trezor — your hardware shield.”
“Online wallets are vulnerable. Keep control.”
“Connect. Install. Protect.”
“Your keys, your crypto, your future.”

5. Voiceover Script (Optional)

Welcome to Trezor — your personal hardware wallet.
Keep your crypto safe from online threats.
Just connect your Trezor, install Trezor Suite, and create your secure PIN.
Your private keys stay offline, where they belong — with you.
Start now. Your keys, your crypto, your Trezor.

6. Animation Style & Technical Guidelines

Frame rate: 60fps smooth for web playback.
Easings: cubic-bezier(0.25, 1, 0.5, 1) for main transitions; linear for continuous rotations.
Preferred format: Lottie JSON for cross-browser vector animation.
Fallback: animated SVG with reduced motion settings.
Max hero animation size: under 2MB for performance optimization.

7. Accessibility & Performance

Respect user motion preferences. If “prefers-reduced-motion” is active, replace animations with static illustrations and descriptive text. Ensure full screen reader compatibility and focus states for interactive steps.

Provide alt text and live captions for all motion scenes.
Keyboard navigation supported for all animated buttons and tooltips.
Lazy-load heavy assets to improve page speed.

8. CSS / Motion Code Example

/* CTA Pulse */
.cta {
  animation: ctaPulse 2s infinite ease-in-out;
}
@keyframes ctaPulse {
  0% { transform: scale(1); }
  50% { transform: scale(1.05); }
  100% { transform: scale(1); }
}

/* Secure Glow Animation */
.trezor-icon {
  animation: secureGlow 4s infinite alternate;
}
@keyframes secureGlow {
  0% { filter: drop-shadow(0 0 0px #00d084); }
  100% { filter: drop-shadow(0 0 12px #00d084); }
}

9. Localization & Copy Considerations

All text overlays and captions should be editable in the DOM to support multilingual audiences (EN, ES, DE, FR, JA). Timing adjustments may be necessary for longer translated strings in VO or subtitles.

10. A/B Testing Ideas

Variant A: Full hero animation (25s) + CTA fade-in
Variant B: Static hero image with hover-based animations for faster load times
Metrics: Time to click CTA, time on page, bounce rate, and motion engagement

11. Closing Summary

The animation for Trezor.io/start should represent simplicity, transparency, and empowerment. Motion is not decoration — it’s instruction. Each frame educates users on setup and builds confidence in Trezor’s open-source, security-first ecosystem. By combining meaningful animation with accessible UX, Trezor can transform first-time visitors into long-term secure users.

Tagline: “Trezor Start — Where your crypto journey begins, securely.”

— End of 1200-word unique animation content for Trezor.io/start